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Buy or License Patents: How to build a better IP strategy
In this article, we discuss the various advantages and disadvantages one should consider when deciding whether to acquire a third-party patent asset or embrace licensing as a path towards a company’s growth. Both options have their merits, but which one a company should pursue depends mainly on the company’s circumstances. This is one decision that demands very careful deliberations. Else, choosing the less-than-optimal option for the company could severely impact a company’s competitive strength.