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This prior art search report presents the mappings of the various elements of claim 1 of U.S. Patent No. 8,677,398 (’398 Patent), titled “Systems and methods for taking action with respect to one network-connected device based on activity on another device connected to the same network”, from assignee Intent IQ LLC, published on 18 March 2014.
This patent describes a method for targeted delivery of television advertisements based on online behavior without using information that can personally identify the viewer. A number of systems used for targeted delivery of advertisements based on viewer behavior rely on “personally identifiable information” to link the viewer and the advertisements. The ‘398 patent discloses a method where the IP addresses of online access devices and television top boxes are electronically associated for multiple users. A television advertisement is then selected based on the user profile data derived from online activity of one of these IP addresses.
This preliminary prior art search report has been reviewed by a U.S.-registered patent attorney.
This preliminary search report includes the following:
This ParolaPRIME™ report is not legal advice. The suggested correspondences between the features disclosed in the patent-at-issue and those disclosed in each reference reflect what Parola Analytics believes are technical similarities between those respective sets of features. Parola Analytics makes no representation concerning any legal status or effect that may arise from documents mentioned in this report, such as the validity of any apparent priority date or the assertability of any document as prior art against a patent. You should independently obtain legal counsel before attempting to rely on any portion of this report in a legal proceeding.
The references presented in this report are only preliminary and do not represent results from an exhaustive search. For the full report, request a quote.
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