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This prior art search report presents the mappings of the various elements of claim 1 of U.S. Patent No. 7,747,745 (‘745 Patent), titled “Media properties selection method and system based on expected profit from profile-based ad delivery”, from assignee AlmondNet Inc., published on 29 June 2010.
This patent discloses an automatic system that facilitates selection of media properties on which to display an advertisement, based on a calculated expected profit revenue for an ad. The profit revenue is compared with the price cap of an advertising budget. As long as the expected revenue is more than the price cap, the advertisement is displayed to visitors of the media properties.
This preliminary search report includes the following:
This ParolaPRIME™ report is not legal advice. The suggested correspondences between the features disclosed in the patent-at-issue and those disclosed in each reference reflect what Parola Analytics believes are technical similarities between those respective sets of features. Parola Analytics makes no representation concerning any legal status or effect that may arise from documents mentioned in this report, such as the validity of any apparent priority date or the assertability of any document as prior art against a patent. You should independently obtain legal counsel before attempting to rely on any portion of this report in a legal proceeding.
The references presented in this report are only preliminary and do not represent results from an exhaustive search. For the full report, request a quote.
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