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This prior art search report presents the mappings of the various elements of claim 1 of U.S. Patent No. 7,861,260 (‘260 Patent), titled “Targeted television advertisements based on online behavior”, from assignee AlmondNet Inc., published on 28 December 2010.
This patent relates to the fields of marketing and targeted advertising based on a user’s online activity by employing computer systems and a network of set-top boxes and a device interface. Using the user profile information derived from the online activities, a television advertisement is selected and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address.
This preliminary search report includes the following:
Disclaimer
This ParolaPRIME™ report is not legal advice. The suggested correspondences between the features disclosed in the patent-at-issue and those disclosed in each reference reflect what Parola Analytics believes are technical similarities between those respective sets of features. Parola Analytics makes no representation concerning any legal status or effect that may arise from documents mentioned in this report, such as the validity of any apparent priority date or the assertability of any document as prior art against a patent. You should independently obtain legal counsel before attempting to rely on any portion of this report in a legal proceeding.
The references presented in this report are only preliminary and do not represent results from an exhaustive search. For the full report, request a quote.
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