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Global market intelligence on product authentication tech

Our patent intelligence-led market study helped an innovation-focused organization uncover advanced, cross-industry authentication solutions beyond conventional QR codes and holograms.
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The Challenge

Moving beyond conventional anti-counterfeiting methods

In an increasingly complex global supply chain, our client sought to identify cutting-edge methods for validating product authenticity. While traditional methods like 3D holograms and QR codes are widely used, the client needed to look deeper into the future of security. The goal was to uncover innovative, high-tech solutions across various industries, excluding apparel, to stay ahead of sophisticated counterfeiting operations.

The Solution

Tapping into a “global” research model

We designed and executed a structured, month-long global market survey to surface non-obvious and emerging authentication innovations across multiple technology ecosystems.

OUR APPROACH:

Global research network deployment

Leveraged a distributed team of researchers across the United States, India, the Philippines, South Korea, Singapore, France, and Canada to capture diverse regional innovation signals.

“Innovation filtering” strategy

Collaboratively refined search parameters with the client to prioritize “hidden,” complex, and non-mainstream technologies beyond stickers, QR-based systems, and app-based verification tools.

Structured data capture and validation

Consolidated and analyzed over 260 submissions to extract high-quality, actionable insights across industries, manufacturers, and authentication use cases.

Our impact

Actionable market intelligence

Our analysis transformed a large volume of market data into validated insights, helping the client understand technology adoption and competitive activity.

Expanded innovation visibility

Identified authentication applications across 145+ manufacturers and 150+ products, enabling a broader competitive and technology landscape view.

“Market signal” extraction

Filtered 164 validated submissions from 263 entries, ensuring reliable, decision-ready intelligence.

Cross-industry technology mapping

Revealed adoption patterns across Consumer Products, Pharmaceuticals, Consumer Electronics, and Food & Beverage, highlighting high-value innovation clusters.

Need a clearer view of your technology landscape?

Our research combines patent, technical, and market intelligence to help clients evaluate technologies, competitors, and emerging opportunities.

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The challenge

The client needed to move beyond conventional authentication tools and identify advanced anti-counterfeiting technologies across global industries.

Why it worked

Distributed intelligence + targeted filtering

A global research network combined with a focused search strategy enabled discovery of non-obvious, high-value authentication technologies.

The outcome

  • 150+ products mapped across industries
  • 164 validated innovation submissions
  • 145+ manufacturers analyzed
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